You built something people buy.
Now build the marketing tosell more of it.

Growth stalls when nobody is building your sales pipeline.

  • Pipeline is opportunistic, resulting in unreliable revenue
  • Nobody owns the story, so everyone tells it differently
  • You know you need marketing support, but don't know where to start

Fractional marketing leadership for B2B companies.

I'll build your marketing function in about four months. See steps

Book 30 minutes

Why marketing, why now

You built product. You built sales.Next up, marketing.

  1. 01 · Built

    Product

    You found product-market fit.
    Nice work. That's the hardest part.

  2. 02 · Built

    Sales

    You've perfected your pitch.
    Awesome, and now you have real revenue.

  3. You are here

    03 · Next up

    Marketing

    Marketing, who?
    Without marketing, you aren't building pipeline and growth is capped.

Does this sound like you?

Check all that feel true to you.

Nothing checked yet. Most teams check three.

See what to fix first

The line

A marketing function in about four months.

  1. Step 1 · 4 weeksStart here

    What can we win now?

    A campaign in market and first results inside a month.

    • A triage of your contact database: what's usable, what isn't, what to suppress
    • Provisional sales stages and lead qualification criteria
    • A prioritized list of near-term segments
    • A campaign dashboard and baseline report

    One campaign live, built from the proof you already have

    Your time: about 5 hours in meetings, plus async approvals.

  2. Step 2 · 4-8 weeks

    Who do we sell to, and how?

    A sales process and CRM your team actually runs on.

    • Product Market Fit & Customer Proof Study, built from 4-6 customer interviews
    • Your ICP Rubric & AI Evaluator
    • Deal Qualifying Framework, with sales stages and entry criteria
    • A CRM you can report from

    2-3 additional campaigns in market

    Your time: about 8 hours, mostly with you and whoever owns the CRM.

  3. Step 3 · 4-8 weeks

    How do we reach them?

    The right accounts reached, and numbers you can trust.

    • Activated CRM data
    • Pipeline and forecast dashboards
    • Competitive Intel Agent
    • Product Marketing Toolkit, with playbooks and documentation for everything I built
    • Marketing Budget & Next Steps, including when to make your first hire

    2-3 additional campaigns in market

    Your time: about 6 hours, plus one weekly 30-minute review.

All three steps

5-7 campaigns live

About half the cost of a senior marketer for four months, with no three-month search first.

Book 30 minutes

What you get

The tools you keep

You get quick wins in Step 1.Steps 2 and 3 ship the tools, built on your data, and they stay with you when I'm done.

  • Product Market Fit & Customer Proof Study

    Built in Step 2

    Where your wins actually come from, how fast they close, and why you lose. Plus the customer quotes and references that prove it.

  • Your ICP Rubric & AI Evaluator

    Built in Step 2

    A weighted scoring rubric for your best-fit customer, built into a tool your team can run on any prospect.

  • Deal Qualifying Framework

    Built in Step 2

    The questions a lead has to pass before it becomes a deal. They double as your discovery script.

  • Competitive Intel Agent

    Built in Step 3

    Monitors your competitors' sites, pricing and messaging, flags what changed, and keeps a battlecard your reps can use on the next call.

  • Product Marketing Toolkit

    Built in Step 3

    Messaging, personas, objection handling and proof in one place that your team and your website pull from.

  • Marketing Budget & Next Steps

    Built in Step 3

    Recommended next steps, marketing budget, and access to tools. I'll even help you find your next marketing hire.

Sophie Williams, Nice Line Marketing

Who you'll work with

Hi, I'm Sophie.

I co-founded and ran an enterprise software company for eleven years, through its acquisition in 2022. I wrote the positioning, built the decks, ran the launches, and enabled our revenue team to close deals. That was the first marketing function I built.

After the acquisition, I built the product marketing function at the acquirer from zero. That was the second.

Both times, I saw the same thing: an intentional, owned marketing function is what gets a company over the headwall and into sustainable growth.

Why Nice Line? Because there's nothing better than a beautiful ski line. And picking the right line, with intention and the goal in mind, is most of this job. (A good line of copy never hurts, either.)

Connect on LinkedIn

Questions

Maybe you're wondering ...

From clients

What clients say

  • Sophie found me at a time when I was incredibly stressed and frustrated. Launching my own nursing practice was exciting, but I had absolutely no idea how to handle the marketing side of things. Sophie took me on as a client, and for four months, we met every single week. She invested so much time into educating me, helping me find the perfect words to describe my work, and setting up all the online tools required to promote my practice. I walked away from our sessions feeling completely at ease and energized about my business journey. Thanks to Sophie, I now have a beautiful website, an optimized Google Business profile, a solid social media strategy, and a fully professional business email and phone setup. I could never have accomplished this without her. If you are a local business owner looking for marketing support from a genuinely kind, honest human being, look no further than Sophie.
    Allison Scobie
    Founder, Flowing Rivers Health
  • Sophie turned our CRM with thousands of random contacts into a pipeline machine. We now have a documented ICP, a scored pipeline, and multiple campaigns that are giving our sales team leads to win.
    Holly O'Hare
    CEO, Shareable Forms
  • With Sophie, we went from a business struggling to find our spot in the market to knowing who our audience is and how to reach them. Sophie is incredibly hands-on; she really got to know our business. Each step was clear – I feel like I know our marketing inside and out. Like any small business we were worried about spending without knowing we'd get our money out of the investment, and Sophie has proven marketing was the next step we needed.
    Founder
    MondayBids.com

See what to fix first.

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What comes back
  • Your three biggest gaps, prioritized
  • One fix per gap you can run yourself
  • Recommended next step

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